The landscape of live events is undergoing a shift thanks to the advent of mobile event apps. In today’s digital world, where people are consistently immersed in their smartphones and tablets, the expectation to leverage these devices is part and parcel of any successful event. And, for event planners, choosing the right mobile event app can often be a challenging task.
We’ve outlined seven crucial features to seek out, with the goal of crafting an immersive, pertinent, and personalized experience within your mobile event app. Attendees don’t just desire a mobile event app; they anticipate it. Innovative event apps revolutionize events, making them more efficient, engaging, and measurable than ever before. Deploying a subpar mobile event app could potentially tarnish attendees’ overall event satisfaction.
Given the extensive time attendees spend on their smartphones, their reliance on your event’s mobile app is inevitable. Thus, ensuring their interaction remains seamless and intuitive is paramount. The quest for the best app involves aligning your organization’s needs with the preferences of your attendees. Our blog intends to assist in guiding event managers through the process of selecting the best mobile event app.
Here’s a glimpse into the guide’s pivotal features within mobile event apps and what to consider when evaluating them:
Content Management System: The best way for event-goers to navigate a fast-paced event is to have their content housed in a central location with a straightforward way to upload, order and keep that content up-to-date. Mobile event apps should offer schedules, exhibitor and sponsor profiles, session-related content, and more:
- Segmented content features
- Personalized schedules
- Native calendar
- Interactive maps
- Cross-device synchronization
Enhanced Engagement: Ensure attendees get the most out of your event by making them feel connected to your brand’s content and other event-goers. Utilize your mobile event app to drive engagement and attendee ROI.
- Push notifications
- Social media integrations
- Aggregated social feeds
- Social monitoring
- Attendee-to-attendee messaging
- Q&A Live polling
Exhibitor Engagement: Event managers should consider more than event-goers when planning an event. Sponsors and exhibitors can drive your event through sponsorship or booth opportunities, each with their own specific goals and ROI requirements. Event apps can help grow ROI through mobile sponsorships with valuable engagement touchpoints such as:
- Lead collection and qualification
- Additional sponsorship revenues
Usability, Stability, and UX: While it’s important to inject your app with value-add features, having a reliable and inherently instinctual app is a must-have to reflect well on your entire event.
- Testing and quality assurance
- Uptime levels
- Native apps for Android and Apple iOS
- Concierge support
Measure and Prove ROI: Data and results can show how valuable a mobile event app can be.
- Sponsorship of access to attendee data when visiting company profiles
- Sponsorship graphics
- Building your own profile
Enhances Planner Efficiency: Mobile apps should be as helpful as possible for event planners. Time is a valuable asset and should be spent on developing unforgettable experiences. Provides should be able to communicate:
- Ease of making changes and update speed
- Application of identical surveys across multiple sessions
- Detailed questions to ask providers
Secure App with Support:
- Average response time for support
- Frequency of data backups
- Data storage and accessibility protocols
Mobile event apps aim to utilize technology to engage attendees on-site. They are more than applications, and serve as the catalyst for heightened personalization and attending to event-goers, while also furnishing invaluable insights to guide future events.